The Latest Stuff

 

 

 

 

 

 

 

 

 

 


The Arts in the Parks poster was done for an Art festival held in 2006. The poster was placed throughout the community and the surrounding area.

 

 

 

 

 

 

 

 
The New Jersey Stonewall Democrats asked CSDC to design a logo based on the National Stonewall Democrats, with some minor variations. The main change was they wanted a "donkey with attitude" on their logo. We think we gave them just what they wanted. Don't forget to vote!

 

 

 

Since we did their web site, the Bellevue Stratford Inn also asked us to redesign their business cards. The actual card is printed on a salmon colored linen card stock, but for purposes of have it show better, we decided to use the white proof.

 

 

 

 

 

 

 

 

 

 

 

 

The program for the benefit concert to help the Monmouth Ocean Food Bank was designed by CSDC on an in-kind basis as part of our contribution to the cause. The program cover was designed in a Juxtapose style by one of our affiliate designers, Aaron Plant.

 

 

 

 

 

 

 

 

 

 
The Historical Society of Ocean Grove commissioned CSDC to design a series of posters for their seasonal events as part of their continuing efforts to achieve corporate branding. The Teddy Bear Tea poster, which was distributed around the community, was designed in keeping with the color scheme of the HSOG overall design, yet given a bit of whimsy.

 

 

 

 

 

 

 

 

 
In promoting its annual Chocolate Lover's Weekend, an event designed by the Ocean Grove Area Chamber of Commerce to bring business into the community during the winter months, the Chamber wanted to focus on two distinct target audiences. The first target audience was to attract the general public . The design for this ad was kept simple and made to invoke a bit of curiosity about the event.

 

 

 

 

 

 

 

 

 

 
The second ad for the OGACOC's Chocolate Lovers Weekend was geared towards couples looking for a romantic get away for the Valentine's Day Weekend. This ad was designed for travel magazines and the travel section of major newspapers including the New York Times.
 

 

 
Dru Reynolds, a local employment recruiter, asked CSDC to redesign her business card based on a previous design. The card was a simple layout and only involved making some minor changes.
 

 

 

 

 

 

 

 

 

 
The program above for a Wellness Weekend event was designed in a very simplistic style which gave the feeling of inner peace and holistic healing. The event focused on alternative and traditional healing arts with everything from blood pressure screenings to aroma therapy demonstrations. To convey the overall feeling of the event, we chose a labyrinth as the background of the program cover and selected a script for the text.

 

 

 

 

 
Hey, as long as we're showing you business cards we might as well show you ours. We DID design it ourselves and it matches our web site. This is actually part of our corporate branding. We have also designed rack cards to match as well. Whoo hoo, whoo hoo hoo.......

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 

 

The Historical Society of Ocean Grove contacted Central State design Concepts initially to design posters and an ad campaign for their 2005 Walt Whitman Poetry Festival. The event has grown in size and popularity since its inception in 2002 and the HSOG felt it was time to give an added professionalism to the festival in hopes of expanding the market.

 

 

 

 

 

 

 

 

 

 

 

 
We musta done good because the HSOG contacted us again, this time to do a series of posters they were asked to submit to the Smithsonian Institute. (Wow we're moving on up to the big times now!) They also wanted us to come up with a corporate identity and branding package.

 

 

 

 

 

 

 

 

 

 

First we needed to identify the client and their mission. This was easy. The Historical Society of Ocean Grove is a non-profit organization dedicated to the preservation, conservation, and education of the history of Ocean Grove, NJ and the restoration of its many mid to late Victorian Era buildings and homes.

In reviewing the present array of print materials available from the HSOG we determined there was no corporate identity. This was easily explained by the client. The organization is primarily volunteer operated and as such has received input from countless sources resulting in a lack of continuity and identity. The challenge to CSDC – Create a Corporate Identity and Branding concept for the organization and its Business Packaging.

 

 

 

 

 

 

 

 

 

 

 

 

After several round table discussions (that's what we call meetings when everyone sits 'round a table and drinks lots of coffee and wishes they were playing croquette) we identified the needs of the HSOG. The organization wanted continuity in their printed and virtual matter which was clean and contemporary yet reflected the Victorian atmosphere of the community.

The first step was to identify the Target Audience of the HSOG. Traditionally the target audience had virtually been limited to middle and upper middle class retirees and senior citizens who were employed as professionals or in the trades and crafts industries. The group was primarily composed of Caucasian conservative traditionalists who were devout Methodists and resided in the geographic locations of New Jersey, Florida, Eastern Pennsylvania, Westchester County, NY and Manhattan and Brooklyn, NY.

Since the inception of the HSOG the target audience has drastically changed however and now has an age range of late 20's to senior citizens with a socioeconomic standing of middle and upper middle class to affluent, multicultural and multi-ethnic, historic preservation and restoration, diverse political, moral, social and religious beliefs, includes more professionals and those in the artisan class and has, in general, become much more diverse. It was our challenge, therefore, to come up with a design scheme that was contemporary yet still maintained a Victorian flavor.
 

 

 

 

 

 

 

 

 

 
We incorporated the colors of the original Walt Whitman poster into our designs to give a sense of continuity and introduced the paint colors of various buildings and landmarks through out the community, including the Centennial Cottage Museum and those used by the Ocean Grove Camp meeting Association to paint the Great Auditorium. Since both of these buildings are classic examples of late Victorian architecture and painted in their original colors we felt this would lend an air of Victorian flavor to our designs as well as to help identify the HSOG as being a part of the community.
CSDC also redesigned the Historical Society of Ocean Grove's web site and newsletter and will be producing a full color newsletter for the organization in the spring. of 2006. Being the HSOG is a non-profit organization and relies on grant funding and private donations to operate, the entire project will take approximately two years to complete. Eventually the HSOG will have a complete Corporate Identity and Branding Package including business cards and letterhead, brochures and pamphlets, booklets, special event posters and advertising and web site updates.

 

 

 

 

 

 

 

 




CSDC has worked closely with the Historic Village at Allaire since 2003 in redesigning its web site and producing various printed materials such as promotional event posters and special event programs.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LokalYokals is an e-Zine which offers the latest listings of lokal restaurants, movies, clubs and entertainment. They approached CSDC with the idea of creating the site for them as well as their logo and identity. It sounded like a fun project so we jumped at the chance. (The only drawback was we seem to have lost Jeff at one of the clubs we visited. Well, now that we think of it maybe that wasn't such a bad thing after all)

 

 

 

 

 

 

 

Osaka is a local (or is that lokal?) restaurant which specializes in Japanese cuisine. (Bet ya never would have guessed that.) They wanted a logo that was simple yet had a Japanese flavor. We think we accomplished that, and pretty nicely too.

 

 

 

 

 

 

 

 
Piancone's is an excellent regional Italian restaurant which opened a second location in 2003. They wanted to combine the two locations into one web site and established a dual identity for both locations. We are still negotiating the web site.
 

 

 

 

 

 

 

 
The Architectural Design logo was done as a presentation piece for a client who wanted to incorporate photographic elements into the background of the company name. Well, you'll see what we mean. (Besides it gave us something to do with all those photos we had laying around of Victorian buildings.)
 

 

 

 

 

 

 

The NJWM logo banner was done as part of a class project in Photo Shop CS. In order to keep up on the latest trends we all periodically take courses at local (lokal ?) colleges and universities as well as subscribing to all the trade magazines. (You can't see John's desk under the pile of magazines he has on it. )

 

 

 
The Icons was poster was done for an independent movie project which was working on a documentary of the life of the late super model Gia Carangi. (We're still waiting for our tickets to the premiere.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
The Nefertiti poster was done as a presentation piece for a client who was having an exhibition at a local art gallery. (The exhibition went very well and Jeff finally replaced the painting over his sofa of the dogs playing poker with some real art work.)

 

 

 

 

 

 

 

 

 

 
The Red poster was done as a presentation piece for a client who operates a trendy boutique. She was developing a line of her own perfume and wanted to see how we would approach it. She loved the concept but eventually scrapped the idea of developing a perfume.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Instead of boring you with any more writing, we'll just let you look at some more of the kewl stuff we've done. If ya need us we'll be outside smoking cigars and playing croquette in our boxers. (Did you know Scott wears boxers with Scooby Doo on them?)